When you Google Marketing Services in Uganda, you seem to get so many companies that claim to be providing marketing as a service. The only problem is the bulk of these companies are comprised of a few young graphics designers that imagine that putting graphics on social media pages is marketing which really isn’t the case. Marketing as a service is wide. Whether it’s Digital marketing, Billboard, TV or radio marketing the scope is huge. It entails quite a number of things. But before we dive into what the marketing companies are, lets first get you to understand what marketing is so you can understand why these are the top-rated companies.
For starters, marketing entails 3 major segments as stated below:
1) CONTENT CREATION
Marketing is about the creation of content to communicate a message/story on a given product or update from within the company. Your marketing team should be in a position to create relevant content to sell your story in a way that the public truly understands and relates to your brand.
Your marketing company must have the equipment and team in place with graphics designers, writers, video editors, animation graphics designers and producers to put to life any content that is to be hosted on billboards, social networks, Youtube, TV or any other content channels out there.
2) CONTENT DISTRIBUTION
What is the best channel to get your content distributed out there? Is it digital, billboard, TV, radio or all? What distribution model best fits your budget
3) ANALYSIS
How best do you comprehend and visualize the results from any given month of marketing? Marketing has 2 main results required:
- How many new leads have been created?
- How much has your brand grown over the period?
Can your marketing company help you properly visualize and analyze the results to help guide your business direction going forward?
If your marketing company can’t do this then they aren’t right for you
To help better understand this you can refer to the first marketing segment of this video:
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